About Us

We are a brand deeply rooted in Fujian’s centuries-old You Shen (God Parade) culture, dedicated to crafting exquisite figures and merchandise that bring this vibrant folk tradition to life. More than just a creator of collectibles, we see ourselves as a "cultural bridge"—turning the iconic, vivid elements of Fujian’s God Parade into tangible, cherished items that fans and culture lovers worldwide can hold, display, and treasure.

Our core products center on highly detailed You Shen-themed figures: from the majestic statues of revered deities (capturing their solemn expressions and intricate ceremonial attire) to the lively characters of parade performers—such as stilt walkers in traditional costumes, dragon dance performers, and drum corps members. Each piece is crafted with meticulous attention to cultural authenticity: we study ancient temple records, document modern parade traditions, and work with local craftsmen to ensure every detail—from the color of a deity’s robe to the posture of a performer—stays true to the original You Shen spirit. Beyond figures, we also offer a range of complementary merchandise, including enamel pins, decorative plates, and mini palanquin replicas, all designed to let people integrate a touch of Fujian’s cultural charm into daily life.

What drives us is a simple mission: to make Fujian’s You Shen culture more accessible and beloved. For locals, our products are a way to honor their heritage and keep the tradition close, even in busy modern life. For global collectors and culture enthusiasts, they are a window into a unique, vibrant part of Chinese folk culture—each figure tells a story of faith, community, and celebration.

We believe that great cultural merchandise should not only be beautiful but also meaningful. That’s why we never cut corners on quality, and why we keep learning from You Shen traditions to inspire new designs. Whether you’re a long-time fan of Fujian’s folk culture or just discovering the magic of the God Parade, we’re here to help you take a piece of that magic home.